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1) Relate your story

Tell your story with a clear beginning, middle and end. Make the story as compelling as possible. Make the protagonists look really heroic, and your adversaries positively villainous. Exaggerate your main points for the maximum emotional effect. Ignore anything that might contradict your story.

2) Ignore

If someone starts to poke holes in your story, ignore them. They might go away or give up if given no satisfactory answers. Don’t take their calls. Pretend you are at an important meeting, or you are out playing golf. If you have to, them you will respond soon. Don’t bother to.

3) Ridicule

If they persist in attacking your story, laugh at them. Go for the jugular. Tell them they haven’t either the knowledge nor the wit to understand. Impugn their motives. Call them close-minded. Make them out to be in the pay of someone. Threaten them.

4) Obfuscate

If other people are now listening, pretend that’s not what you meant, that you were quoted out of context. Exaggerate minor truths to major importance. Minimise the importance of your major points. Appeal to any authority you can find. Appeal to tradition. Appeal to their emotions. Find anecdotal evidence that fits your argument. Throw as many curveballs at them as you possibly can.

5) Justify

If your argument is now falling apart, start to justify your motives with gusto. Blame your enemies. Blame your friends. Blame the media. Blame the polical establishment. Blame the woeful lack of standards in education. Make yourself out to be the victim of a plot. Bring in the effect on your family wherever possible. Go on a drinking binge. Get caught.

6) Oh yeah. That.

Admit you were wrong.

Say, here’s an idea. Why not not go from 1) to 6) directly? You might earn some self respect while actually learning something.

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