Here’s my vision of hell.
I’m sitting through a presentation with 50 slides in it. Actually, make it 80 slides. I’m pinching myself to stay awake. It ticks all the boxes. Lots of bullet points? Tick. Sub-bullet points? Tick. Font size 12? Tick. No discernable pattern or storyline? Tick. Monotone delivery? Tick. Clip Art? Tick. Distracting animation? Tick. No possibility for audience interaction? Tick. Presenter faced back to the audience like some Tridentine priest? Tick. I apologise if you feel sick now.
It should be legislated against. Motivational speaker Jay H. Lehr has an answer: “Failure to maintain attention and interest should be punishable by stoning”. (He has many other things to say about presentations here)
There is no law that says that presentations must be boring, but somehow many of us have been sucked into this morass of bad PowerPoint. I am as guilty as anyone, having inflicted the most awful presentation on college students in Dublin some years back. Complex consultancy diagrams, impenetrable business jargon, rambling storyline, the lot. Some of the students fell asleep in front of me. It was terrible. I still shudder to think about it.
I learned from the experience. I had no choice. I now use a fairly simple technique that seems to work, so here goes..
First of all, I start by taking everything away. I delete everything from the page – titles, bullet points, page numbers, everything. When I am left with a completely blank page, I think about what I want to say and then I see if I can summarise it in as few words as possible.
Then, I think about a simple picture or a photo (not clip art, please, please not clip art) that conveys this message. And that’s pretty much the essence of it – a picture and a few words. There are some great shareable pictures available on the Internet via photo sharing sites.
I find that if I give the audience strong visual cues that reinforce my message, then it helps to make the presentations more interesting and memorable. It really is that simple.
The thing about presentations is that they are not meant to be used as a crutch. They are not meant to help the presenter remember his lines. Instead, they are meant to enhance and clarify the messages that the speaker wants to convey. They can also help add variety and leave the audience with an image they are unlikely to forget quickly. Presentation slides are there for the benefit of the people you are speaking to, not you.
That’s the basic principle. You can elaborate from there as much as you want. You can use video, graphics, appropriate animation, or physical props to emphasise your points. You can even turn off the presentation at times during your talk to allow the audience interact with you alone. There’s no law that says that you must be a slave to slideware.
You are limited only by your imagination by what you can do. Just don’t make it boring. Some of the audience members might be packing stones.