This is the last of my 2019 time capsule postings, where I look at how the stories of 2009 might pan out in the next decade. This entry looks at two successful companies, and asks if they will still be around in 10 years time.
From out of nowhere, Google became one of the great corporate success stories of the noughties. Originating as the first search engine that actually worked properly, it went on to corner internet advertising and to deliver such gems as YouTube and GMail free of charge to the rest of us. In the process it became a very rich company indeed. The first of it’s kind to profit hugely from the new economics of the Internet. The word “google” is even a verb, for heaven’s sake! But will they be so powerful ten years from now? Will they end up fighting endless court battles over privacy or copyright or abuse of a dominant position like Microsoft? Or might new technology from left-field beat them at their own game? It’s really hard at this remove to see any threats to their reign, but monopolies (even the good ones) rarely live forever.
Ryanair is the airline we Europeans all love to hate, and yet despite it all, we keep flying with them. Originating in Ireland in the 1980’s it has since gone on to become one of the biggest airlines in the world by passenger numbers. The secret? An obsessive attention to low airfares resulting in full flights all the time. To their credit, they shook up a stagnant airline industry and brought huge efficiencies into air travel. More people than ever are flying routinely thanks to the likes of Ryanair. However the branding and advertising stinks of the brash Celtic Tiger “up yours” mentality, and customer service is a joke. And it’s not such a cheap way to travel anymore, with extra costs being charged for everything except breathing and going to the bathroom (no, wait)… So what is the prognosis? Will they go from strength to strength, or is there a possibility that passengers will abandon them en-masse should a half-decent alternative jump onto the stage? Well, it hasn’t happened yet despite numerous predictions to the contrary. One thing is for sure: Ryanair is lead by some very clever people and they will not give up their position readily.