Some time ago, our CEO, a well known and incredibly successful and charismatic man, addressed his employees via a video link to talk about how the company was doing overall. He talked about the future, and the successes of the past. I was struck by a common theme throughout his talk. He declared, on a number of occasions what we were not involved in, what we not prepared to do, what wasn’t of interest to us as a company, what wasn’t yet a mature market.
Not, no, never, can’t, shouldn’t, won’t.
That is strategy: the realisation that you can’t do everything, that you have limited resources and limited time, and that you are much better off doing some things very well rather than doing everything poorly.
So, when I was listening to President Obama’s inspirational inauguration speech yesterday I was struck by the level of expectation heaped upon his shoulders, and what he expects his government will be able to achieve in the next 4 plus years. I couldn’t help wonder about the depths of the problems facing him. Iraq. Afghanistan. Al Qaeda. Global Warming. Financial Meltdown. Liquidity. Unemployment. Homelessness. Inadequate healthcare. A crumbling infrastructure. An educational deficit. Peak Oil. The restoration of international law and America’s moral standing in the world.
Where do you start?
However he does it, he will need to pick his battles wisely, because he and his administration will not be able to do it all. He can’t do everything. Maybe all we can expect, at least in the short term, is that he is judicious in sowing the seeds of change.