I just got a flyer in the door today telling me that Chorus and NTL, the two main providers of cable TV in Ireland, are merging. No news there, however it’s how they are trying to market it that has me irked!
According to them this merger is “a new kind of choice”, and inside in the leaflet we are told that with this new arrangement we will have “greater choice”.
No we won’t. We will have less choice. If this renamed service (UPC) is dreadfully poor (and I’m not hopeful, believe you me) then we will have fewer alternatives to seek out. Between them they will hold a huge percentage of the overall market with around a million customers here in the Republic. The only choices we should care about are our options should UPC fail to deliver, or increase their prices on a whim.
The sheer brass neck of this lot. “Greater choice”. Tsk.