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Digital products

 

This weekend I will be taking a trip up to Dublin to accept an award for my master’s thesis. I’m looking forward to it, but it strikes me that I have never mentioned much about it in this blog. So here’s the basic idea. 

We live in a world of physical supply chains. If you want a product, a whole load of people are involved in making sure that it is available when you come in to a shop to get it. Some months or even years ago, people had to mine or harvest all the components or ingredients. Other people worked in factories to refine it, mill it or make it. Yet more people drove the stuff around to different locations. Presumably there was a place where final assembly was required. Then the products were stored in warehouses and finally distributors and retailers got involved to that it could be bought by you.  Lots of people. Lots of complexity. Lots of cost. Lots of things that could possibly go wrong. 

But some products - digital products - don’t seem to require this complexity. They have these unique, almost magical qualities that physical products don’t have. They can replicate themselves perfectly and with ease (i.e. copy / paste). The production of an additional copies does not require any new materials - there’s no resource drag. Digital products move around the internet for free and at high speed. This means that in the world of digital products there is no need for purchasing, manufacturing, transportation, assembly or any of the other related functions needed to support physical products. 

There are a number of different approaches to manage digital supply chains. First of all, there is the “pseudo physical” approach where people treat digital products as if they were physical. They limit distribution through DRM or copy-protection. They apply restrictive licensing. They threaten dire consequences against incorrect usage. They run complex processes to distribute keys to authorised individuals. It’s complex and messy. Customers get frustrated by them. Lawyers love them and given the recent history of the music business, this strategy is being forced into a long, painful retreat as file-sharing and peer-to-peer networking becomes more commonplace. 

The opposite side of the argument is super-abundance: a digital product, by its nature, cannot be controlled. Once it’s out there, it’s wild - downloadable by anyone. What I discovered was that companies are adapting to this. They still make money by wrapping their digital products into physical supply chains; by customising them so that they can’t easily be used by other people even if they were free to download; by using them to complement other (paid) services; and by using advertising based models. 

Digital products represent a big opportunity for companies, because all the infrastructure necessary to duplicate and distribute them is increasingly tending towards zero. The downside is that the price of digital products is also being forced towards zero, so sellers of digital products need to radically rethink how they organise their supply chains if they want to make money for themselves. 

And that, in a nutshell, is my thesis. Clear as mud?

The Phoenix lander alighting on the surface of Mars

Later today (or early tomorrow morning depending on your current time zone), the Phoenix probe lands on Mars to investigate if life, or traces of ancient life, exists in Mars’ polar wastes. There is a fascinating video on APOD today showing the probe entering Mars’ atmosphere and unfurling its instruments.

It is possible that today may mark one of the greatest discoveries in human history - finding life on another planet. But what are the repercussions, really?

From a religious perspective, there appears to be two possibilities: many of the moderate religions would be relatively open to the idea that the universe is teeming with life, a view bolstered by the Vatican astronomer recently. The fundamentalist religions would appear to have a problem, having accepted that the Earth is the ultimate focus of God’s work. It’s unlikely though that any of them will collapse, inoculated as they are against logic and evidence-based thinking. A bit of word-smithing will usually suffice for most of their congregations and to hell with those throwing stones from the outside. In other words: business as usual.

From a scientific perspective, the discovery on life should not come as a surprise. Over the last 400 years, a stong body of evidence has been built up that we are not so important, or unique, in the greater scheme of things. Given the vastness of the universe, and the ability of life forms to survive even in the most inhospitable of conditions on Earth, the discovery of extraterrestrial life would only bolster this viewpoint. Philosophically, the existence of life would be uncontroversial enough. What’s far more interesting would be the questions that this discovery would pose. What is the composition of the DNA? Would the chemical composition be different? What are the origins of life on Mars? Where else might we look for life? What would the implications be were we to bring samples back to earth? What would this tell us about the creation of artificial life in the lab? To put it mildly, the discovery would have the effect of reshaping and redirecting the research agenda in the 21st Century.

From a man-in-the-street perspective, it would be enlightening, a topic of conversation. I’m not sure if it would change anyone’s life irreperably, as we have now become so used to the announcement of impressive scientific discoveries in our lives. It would be a flitting moment of celebrity, until the media find something else to absorb their attention.

Maybe I’m wrong. Maybe this is moot and the more probable event of life not being found will be the result. In any case I’d welcome any views you might have.

I’ve been reading Dan Dennett’s book “Breaking the Spell” on and off this last month. It’s given me a new perspective on religion and the religious experience that I had not sufficiently appreciated before. (Dennett’s style is different to Richard Dawkins and Sam Harris in that he tries less to expose the logical inconsistencies of religion and more to understand why people would carry out such devotion to a deity or deities. It’s a challenging book for religous people, but not necessarily an offensive one).

So here’s my take. Religion thrives because it fits many of our basic human desires like a custom-made glove. Our desire for understanding the world around us. Our desire for protection in an uncertain world.  Our desire for hope, despite all that might happen to us. Our desire to be thought of as special. Our desire to make an impact in someone else’s life. Religion has co-evolved with us, becoming more sophisticated as our culture has developed. It provides the feedback mechanisms many of us so desperately crave for. It has a flexibility inherent in it, so that different people will find answers that suit their specific preferences, cultures and ages.

In the end, maybe it’s all about love. People are inspired to do great things because of love. Love is all about abandoning one’s critical faculties, about commitment to someone or something, about sacrifice in the face of something bigger than oneself. Viewed from the outside it makes little sense, but for the person affected it’s a wonderful, uplifting, comforting experience. Love is vulnerable to manipulation, and in the extreme, people can be motivated to carry out the most appalling acts because of love. Love is blind, as they say.

Many commentators focus on the fear factor: the “believe this or else” sentiment. The “do that and you’ll go to Hell” sentiment. They assume that this is core to the religious experience. I’m not so sure. I think it might be more peripheral. I would even go to the extent that if people believe in a god purely because they are afraid of the consequences of not believing, then they haven’t quite grasped the religious experience. They may not even be religious at all. Telling someone that there are grave consequences to a simple transgression is far too ephemeral a reason on which to base a complete belief system. Our large prison population, for example, tells us that fear of getting sent down is a poor motive in preventing crime. So why should it be more successful in the case of belief? Fear, within the religious context, seems to be something that has more to do with organisational control than with religious belief. Religion plus fear is a powerful (and potentially destructive) force, but religion itself is not about fear.

These are my thoughts on the subject for what they are worth. I’d love to hear from you on this.

Losses of the French Army during the 1812-1813 Russian Campaign

I’ve always been a sucker for maps, so it’s no surprise that a diagram in a recent issue of the Economist got my mind-juices flowing. It shows in graphic detail Napoleon’s disastrous campaign into Russia: how an initial army of over 400,000 men got whittled down to a mere 10,000 desperate men over the course of the savage winter of 1812. This map is regarded by Edward Tufte as “the best statistical graphic ever drawn”.

In looking for more details about this graphic I came across an article about it on the Strange Maps blog, and I was hooked immediately. Recent entries contain gems such as Papua New Guinea as linguistic superpower, a caricature of Europe in 1870, and a Blonde map of Europe.

Also, as an aside, Truce mentioned an Edward Tufte book “Envisioning Information” to me some while back, that she recommended I read. What with this map and the Hans Rosling presentation capturing my imagination so recently, I’ve decided to buy the book on Amazon today.

That’s how I feel after I have had a long walk in the mountains! I managed to get in a 10 km walk in the Knockmealdowns in Co. Waterford today in the pouring, freezing rain, and I feel simply terrific after it all. So what if I couldn’t see anything with the fog and the rain? So what if I return to work tomorrow? So what if it is still the middle of winter with lots of bad weather ahead of us in the next few days? After days like this I can take on anything.

(Unfortunately no nice photos to show - my camera finally gave up the ghost a few weeks ago after far too many knocks on hard surfaces. I’m getting a new one next week though, so stay tuned).

Mind42

I’m a big fan of mind mapping apps: probably because I have a mind that often needs quite a bit of organising. While I was working on my thesis, I always had a copy of Mind Manager close at hand. It was invaluable as it allowed me to make sense of large amounts of research, organising it into useful categories quickly and efficiently. Now that I have since moved on into a new job, I don’t have it any more and I have felt slightly bereft, having to make do for the time being with Microsoft’s One Note.

Mind Manager is an excellent application, particularly if you have presentations or project plans to write on the fly. However, it’s a bit pricey, so the alternative is a free application on the web.

Mind42 allows you to write, save and publish your maps on the web. You can also collaborate with other users, co-writing or reviewing a map as part of a virtual brainstorming session. The mapping tools are rudimentary but nevertheless easy to use and more than adequate for the majority of mapping tasks.

I tried to publish the above mind-map to my blog using the publishing tools, but unfortunately the code provided does not work on WordPress.

 

Comet 17P/Holmes

A new “star” has appeared in the night sky. Well, sort of. A few days ago, a relatively insignificant comet called Comet 17P/ Holmes suddenly erupted, creating the above eerie looking object in the sky, just beside the northern constellation of Perseus.

I saw the object through my small telescope a few nights ago, and it was truly unmissable. This comet “haz flavur” as they say ’round here.

To find it, try to locate the big irregular “W” in the northern sky (the constellation Cassiopeia). Then, try to find a very bright star relatively close-by (Capella). The object is about half-way between these two positions. You should be able to pick it up easily with a pair of binoculars, although, according to NASA, no equipment at all is needed: it’s clearly visible with the naked eye.

I know, I know - I haven’t lived.

I came across the classic comedy sketch “Dinner for One” in YouTube over the weekend and laughed myself silly. So, if any of you have been hidden below ground for your whole life as I seemingly have, this will be quite a treat.

Part 1

Part 2

Carina Nebula

The wonderful image above was the Astronomy Picture of the Day on Google today. It’s a picture taken by the Hubble Space Telescope of the Carina Nebula, an emission nebula 7,500 light-years away.

After downloading the full image, I spent a few moments peering over the details when I found this:

Backatcha Hubble

Ah yes. Says it all really.

The media is reporting that a woman has been discovered in Cambodia who has lived in the wild since the age of eight. She is unable to speak any language and has had no normal human contact for 19 years.

I find the subject of feral children both fascinating and discomfiting. Feral children (children that have been brought up in the wild) have been documented for many centuries and have inspired many of the great works of children’s literature, from the Jungle Book to Tarzan.

These children have been the subject of much scientific research since the eighteenth century because these cases seemed to posess a key insight to deep questions about humanity. What are humans like when civilisation and socialisation are removed? What is our natural state? Are we influenced by nature or by nurture? What aspects of us are innate and what are acquired traits? Are we naturally good, or naturally bad? Can we change who we are? Is religion instinctive? How close are we really to our animal neighbours? In what specific ways are we different?

In the case of feral children, many of these questions remain unanswered. The feral state, for a human child, is an unnatural one. Many of the children were damaged by their experience and needed significant care for the rest of their lives. In fact, cases of modern day child-neglect (such as the Genie case) are not dissimilar. The cases seem to emphasise strongly that we humans need others and probably have always done so. Studying a lone child in the woods eating roots and berries tells us very little, apart perhaps how great our ability to survive is and what effect isolation can have on the development of a young mind.

A few years ago, I wrote up some of the more celebrated stories here, and a very compresensive account of all the stories can be seen at this site.

Update 2006/01/24 : Reportedly, the girl has tried to speak, but the words are not intelligible.

Apparently one of the brightest comets in 30 years is in the sky at the moment! You can see it just after sunset, so if the evening sky is clear, make your excuses and see if you can find it. It’s close to the sun, so look to the west. No binoculars or telescopes needed.

It’s beginning to cloud over here in preparation for yet another Atlantic storm, so I’m not sure if I’ll catch it myself. If you see it, let me know.

Here’s how to find it.

I saw a vivid fireball in the sky last night, and friends of mine are reporting the same - the Geminids are here, so be sure to pay attention to the skies over the next few days (if you are lucky enough to have clear skies). The meteor display should be greatest on Wednesday night and Thursday morning. You could possibly expect one every minute or so.

Wrap up warm, and good sightseeing!

An update: According to Spaceweather.com, a huge solar flare has erupted on the Sun, ejecting a lot of material “in our general direction”. So, not only might there be bright meteors tonight, but there is a small chance we might see auroras too. The Northern Lights are something that should not be missed. I saw them once here in Ireland, and it’s a memory I cherish - it was just magnificent. So, look for an eerie green glow in the sky tonight. You just never know..

Mars Rover (Courtesy NASA/JPL-Caltech.)

I went to a very interesting lecture last night presented by Leo Enright, the Irish broadcaster and science journalist. He talked to us about the two NASA robot probes, Spirit and Opportunity, that are currently making their way across Mars. Spirit is currently holed up in the Columbia Hills in Gusev Crater, while Opportunity has come up to the edge of the impressive Victoria Crater on the Meridiani Planum.

They both landed there in January 2004, and were originally expected to work for around 3 months. Nearly 3 years later, they are still operational, sending back pictures almost every day. Spirit celebrates its 1,000′th “sol” on Mars today. To celebrate the occasion, a panoramic 360 degree view of the Columbia Hills has been released on the internet.

McMurdo panorama from Spirit Rover (Courtesy NASA/JPL-Caltech.)

The view from the Victoria Crater is, if anything, even more stunning. The crater is about a kilometre wide, and in a few week’s time Opportunity will descend into it. (How it gets itself out is another question entirely).

Opportunity on rim of Victoria Crater (Courtesy NASA/JPL-Caltech.)

Leo demoed a free application known as “Midnight Mars” that downloads the latest photos from the rovers onto your PC each night. Because the rover cameras are about the same height as an adult human, you get the distinct impression you are standing there yourself.

The probes have bolstered the case that Mars was once covered in water and they have provided an insight into the geology and stratigraphy of the planet. Looking at the photographs from Mars, I got the distinct feeling that we know very little about the place. There is a treasure trove of information waiting to be discovered by future robot probes, and maybe some time in the distant future, people themselves.

Update: My question about how Opportunity gets out of Victoria Crater has been answered: it doesn’t. It’s fate is being decided as we speak.